Ameera’s Whiteboard Friday: SEO for Newbies

March 28, 2019

—

After immersing myself in the dynamic world of SEO, I’m excited to impart some valuable insights to fellow digital marketing enthusiasts who are just starting their journey. So grab a seat, buckle up, and let’s navigate the exciting landscape of SEO together!

I Got the Keys…Words that is!

When I first got into SEO, I never knew that so much goes into running a high-ranking website. I now understand how important keywords, meta descriptions, and title tags are to the SEO world. For those of you who were like me when I first started and unsure of the term, keywords are “ ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into the search engines, also called “search queries.”-MOZ

Keyword research is fundamental and a key to matching search queries. The purpose of this research is to find and use keywords that are driving organic traffic and capitalize on those terms. A few awesome tools to search for optimal keywords are; Google Keyword Planner and SEMrush.

CMS-Miami

cms

Content Management System, also known as a CMS, simply allows you to manage, edit, create, and control the content on a website. I myself, for example, work within a variety of CMS’ for my clients. Most of us are familiar with working in WordPress because we blog, which is a CMS. So there you have it! You are now fully caught up on what CMS is and are officially a part of the CMS-Miami squad. Now go forth and investigate the wonder-filled waters of website management.

Google Analytics…Cover Your Tracks

fortune-500_20151-1

I fell in love years ago, and it’s with Google Analytics. I am passionate about researching and learning what drives people to certain websites and landing pages. For the freshman SEO people out there, Google Analytics (now called GA4) allows you to thoroughly analyze the details of visitors on your website. It provides very in-depth insight that goes a long way to help strategize your goal for your website.

There you have it my friends, the easy beginner guide to SEO! Now, Go Forth and search on dudes!

● About Me

Hello, I’m Ameera—the creative force and beating heart behind this blog. A dedicated cappuccino enthusiast with a flair for leadership and digital marketing, I’ve embarked on a mission to unravel the hidden gems of the coffee scene in Chicagoland. My passion lies in injecting a fresh perspective into the realms of marketing and leadership—peeling away the unnecessary layers to discover joy in life’s simple pleasures.